The Pyeongchang 2018 Olympics are approaching and the Italian athletes have begun to prepare for the Olympic season which will see them compete in Korea in February and live the Olympic dream. However, our athletes will not be the only ones flying to Asia. In fact, Samsung Italia, in collaboration with the Pyeongchang 2018 Organising Committee, has organised the contest “Corri per il sogno, diventa tedoforo” – “Run for your dreams, become a torchbearer” – (official link here) that will allow 10 people to run 200 metres of the Olympic torch relay, which will start on the 1st of November, 100 days before the start of the actual event.

The torch, – which will be lit in Olympia, Greece, on the 24th of October, will be handed to the Organising Committee on the 31st of October and will be carried through 17 metropolitan cities and national provinces for 101 days, highlighting Korea’s technologies and traditional culture and some of the most spectacular locations of the world. 

“Let everyone shine” is the slogan chosen for the Olympic Torch, a slogan that can be made their own by the lucky winners of the contest picked by a special judging panel among the many who will send a text of 300 words (it can also be presented via audio or video), in which they will describe themselves in relation to a dream that could improve people’s lives or an already fulfilled dream that served as an inspiration and a motivation to other people.

7,500 torchbearers will run the Olympic relay, along with 2,018 supporting torchbearers. 10 of them will be able to do it by explaining their dreams.