European Games, promotional campaigns for the 100-day-to-go
The inaugural European Games, which will kick off in less than 4 months’ time, have the whole of the EOC leadership fully focused on ensuring the event will be a great success. The latest initiative is competition for NOCs, with two prizes for those that turn out the best 100-days-to-go celebrations. Judging by the way preparations are going for the first ever European Games they really will be a huge success but, wanting to leave no stone unturned, President Hickey, Vice President Kocijancic and Secretary General Pagnozzi will be joining Coordination Commission Chair Spyros Capralos in Baku with his team for meetings at the end of this week, when they will evaluate the situation so as to ensure the best conditions for the athletes, who will be Europe’s elite, as promised by the NOCs.
One of the main aims now is to ensure this major European event maximum visibility, also to establish its role as Europe’s leading multisport experience for the future. For this purpose, over and above the various communication initiatives launched individually by the various countries, the 50 National Olympic Committees of Europe have now been strongly encouraged to create special events for the 100-days-to-go celebrations next 4 March. Whether it’s promotional campaigns, gala events, sports and cultural shows, all NOCs have been invited to celebrate this date in the most innovative and attention getting way possible, with two prizes for whoever does best at promoting Baku 2015.