Milan, 17 June 2023 – The kit designed by EA7 Emporio Armani, Official Outfitter for Team Italy at the Paris 2024 Olympic and Paralympic Games, was unveiled today during the presentation of the Emporio Armani Men’s Spring/Summer 2024 collection.
Simone Giannelli, Daniele Lavia, Paola Egonu, Sarah Fahr (volley), Letizia Paternoster (cycling), Alessia Maurelli (rhythmic) and six Paralympic athletes, competing in various disciplines at the Games, walked the Armani/Teatro catwalk in garments created especially for this momentous sporting event.
The collection, fashioned in the elegant and distinctive ‘Armani blue’, includes the iconic podium tracksuit with the phrase ‘W Italia’ prominently featured on the front, where each individual letter is made from satin patches and sewn on with contrasting stitching. The beginning of the national anthem is printed inside the collar of the polo shirts and T-shirts, while the entire first verse can be found inside the jackets. The collection is complemented by trolley bags, bags, backpacks, caps and sneakers.
“My partnership with CONI and CIP dates back to 2012 and continues to bring all parties great satisfaction. Seeking new solutions for the athlete’s kit, which must blend elegance with practicality, is always an exciting challenge for me. For Team Italy in Paris, I have created functional yet stylish garments, designed to catch the eye and foster a powerful sense of belonging in our athletes,” commented Giorgio Armani.
Giorgio Armani will also design the official uniform for athletes to wear during the Olympic Games opening ceremony, planned to take place on the Seine on 26 July 2024, and the Paralympic Games opening ceremony, to take place on 28 August at Place de la Concorde.
The designer’s collaboration with CONI (Italian National Olympic Committee) and CIP (Italian Paralympic Committee) will continue for the Milano Cortina 2026 Winter Olympic and Paralympic Games. Previously, Giorgio Armani has dressed athletes at the London 2012, Rio 2016 and Tokyo 2020 Summer Olympic and Paralympic Games and the Sochi 2014, Pyeongchang 2018 and Beijing 2022 Winter Games.
The dedicated capsule collection, inspired by the kit to be worn by Team Italy in Paris, will be available at selected Emporio Armani stores, multi-brand stores and online from April 2024.
Armani Photo
