Launch of the partnership between CONI and TOYOTA


FM2 2551Today starts off a new path for Toyota, in the name of sport values, deep emotions and the challenge to achieve seemingly impossible goals. Today kicks off the partnership between Toyota and CONI, the Italian Olympic Committee. The agreement is for a period of eight years, until the end of 2024. It puts Toyota Motor Italia at the forefront in Italy together with CONI, the Italian Olympic Committee, which has received 25 cars today, 20 Toyota RAV4 Hybrid and 5 Lexus (4 NX Hybrid e 1 RX Hybrid). The delivery was made by Andrea Carlucci, CEO of Toyota Motor Italia, and CONI President, Giovanni Malagò.


The vehicles will be used by CONI staff and by the athletes of the Olympic team who will benefit from the Toyota Full Hybrid technology, which combines the uniqueness pleasure of driving with low emissions to protect the environment. This partnership is part of the global collaboration between Toyota and the International Olympic Committee on the subject of mobility, which includes vehicles, services and mobility solutions, announced by the President of the International Olympic Committee Thomas Bach and by Akio Toyoda, President of Toyota, in Tokyo in March 2015 (  From 2017, Toyota will be global partner of CIO, the International Olympic Committee, and of other National Olympic Committees worldwide, to give sustainable mobility solutions, more secure, efficient, including intelligent transport systems, urban traffic management and communications systems vehicle-to-vehicle. This partnership will support the objectives of the 2020 Olympic Agenda, the vision and the plan of action for the future of the Olympic Movement that sees in sustainability one of the three main pillars.


“It is an important day for the world of sport because it marks the beginning of a relationship with a leading firm in the car sector. My personal experience as entrepreneur led me to discovering Toyota many years ago, when I had an intuition it would become a giant in this sector because it was able to read market trends ahead of time and take brave and innovative directions - Giovanni Malagò declared - For CONI, Toyota is a new partner, but an important one at the same time, with its worldwide successes in the transportation field. We are very satisfied with this agreement, which provides the Italian National Olympic Committee (CONI) with a very innovative car fleet, sensitive to environmental issues, considering that we will use hybrid fuel cell cars, a novelty that was actually launched on the market by Toyota. Today they are a leading company and we are particularly honoured to celebrate this agreement that allows us to journey into the future”.


Andrea Carlucci, CEO of Toyota Motor Italia: “This partnership represents for Toyota an important milestone and reflects the common values on which our brand has always worked: to shape a better society through the application of our Kaizen spirit, through the continuous improvement of any activity or process combined with innovation, always respecting the people and teamwork. We think that through the hybrid technology and the diffused use of hydrogen as an alternative energy resource, we can achieve important goals for a better future and promote the welfare of individuals and society in general. As in sports, aiming for the continuous research of new challenges, in full respect of the people and their potential, with hybrid technology and hydrogen, we have launched our biggest challenge yet and now we are making it possible: to build a world with real zero emissions. Thanks to this partnership, which will be long term, I am sure we will develop innovative programs that will see sports and mobility always more at the forefront”.


This agreement represents for CONI a source of great pride,  a commitment to improve the sustainable mobility; it’s an important collaboration to protect and celebrate the economic, social, institutional aspects  and all the Sports values. Thanks to this collaboration, Toyota will adopt in its daily approach the true spirit of the Olympic Games.