At the European Multi-Sport Championships in Munich (11-21 August), CONI will be present with the Casa Italia Collection. It is not a novelty but a continuity project necessary to enhance the assets and brand of the Italian National Olympic Committee. It will be a stepping stone towards the Paris 2024 and Milan Cortina 2026 Olympic appointments.
Over the years, CASA ITALIA has developed considerably, so much so that it is now recognised as the sports project that best represents our country in all its expressions, from culture to art and design, from food to hospitality, and from tradition to innovation.
Thanks to the experience gained in the conception, realisation and management of CASA ITALIA, CONI devised the format 'CASA ITALIA COLLECTION' of which it is the owner. This new hospitality initiative provides, in addition to the setting up of the location, the services of planning, supervision, coordination and development of communication activities, including the support and realisation of audio-visual products inside the structure with athletes, institutions and Partners, for the diffusion on proprietary and network channels, the realisation - also in terms of content - of dynamic backdrops in the multiple interactive LED areas inside the House, where the visibility of Partners and Sponsors will be guaranteed, and the creation of 'Casa Italia Collection' branded products.
The athletes of the nine Olympic disciplines (Sport Climbing, Athletics, Beach Volleyball, Canoe Sprint, Rowing, Track and Road Cycling, BMX and Mountain Bike, Artistic Gymnastics, Tennis, Volleyball, Triathlon) that will be competing in Munich can thus count on an organisational asset that will combine the needs of communication and meeting before and after the competitions.
Casa Italia Collection, therefore, will be the venue for press conferences for all the Italian delegations involved in the European Championships. Still, it will also be an opportunity to launch future sporting events such as the European Athletics Championships in Rome 2024. It will be where the medals won will be celebrated as always, thanks to the organisation's technical support and video post-production.
All accredited media, press, radio, TV and photographers will find connectivity and workstations to work in contact with the protagonists of the Azzurri exploits.
Casa Italia Collection will open its doors on 10 August at 6 p.m. (metro stop Olympiacentrum - address: Am Olympiapark 1, 80809 München) in the presence of the highest sports authorities present and the Italian Ambassador to Germany, Armando Varricchio.